Client: Hyta
Challenge: The challenge was to capture the calm of modular living.
The project began with exploring the idea of a second home and the modular cabin lifestyle, with a focus on simplicity, nature and calm. Research into Scandinavian brands showed how serenity and structure can be expressed visually, which became the foundation for Hyta’s content language.
A visual system was developed around tactility and geometry, where light, wood texture and minimal shapes define the identity. Photography highlights natural materials and shifting daylight, while editorial layouts and social media assets maintain a quiet, balanced rhythm that reflects the cabins’ environment.
The result is a communication toolkit adaptable across media, from photography and social content to editorial storytelling. Every element is anchored in Hyta’s core values, designed to feel timeless and reusable, whether documenting the building process, showcasing everyday life in the cabins or sharing cultural narratives.
