Sign and logotype
Protective area of the mark
Typography
Color palette
Displaying the mark on various backgrounds
Visual identity project for the network of bicycle routes in Lower Silesia. The logo shows an eagle combined into a bicycle, which is to clearly refer to the coat of arms of the region. The dominant colors are black and yellow, which also refer to the tradition of Lower Silesia. The logo has been designed to fit well with other UMWD projects.
Client: UMWD
Challenge: Visual identity for a new network of bicycle routes in Lower Silesia