Client: OneBid
Challenge: The challenge was to balance tradition and modernity.
I started the OneBid project by immersing myself in the world of auctions, galleries and collectible markets. OneBid is a platform that connects institutions, collectors and galleries, and its identity needed to reflect both credibility and accessibility. The challenge was to create a visual language that would feel premium yet approachable across digital, mobile and print media.
I designed a structured brand system. After developing a core logotype, I built out a full brandbook that defined color, typographic hierarchy, layout and tone. I borrowed cues from classic exhibitions, using framing, contrast and elegant form to bring depth and refinement. I developed UX/UI designs for the mobile app, digital interface and printed touchpoints so that each interaction feels part of one cohesive experience.
While testing the identity in real contexts I applied it to stationery, infographics, icons, packaging, presentation tools and app assets. The final system includes templates and a flexible asset library so OneBid can scale its presence without losing consistency. The result is a brand identity that feels refined, structured and ready for growth.
