Client: Brzegostan
Challenge: The challenge was to create a serene and trustworthy residential identity.
Brzegostan is a modern estate of single-family homes located at the edge of the forest in Brzeg. The brief was to craft an identity that bridges architecture and nature, offering a sense of tranquility, simplicity and trust to future residents. From the start I immersed myself in the surrounding landscape to find visual cues that could become the heart of the brand.
I designed a visual identity inspired by forest forms and minimalist home geometry. The logo draws subtly on the shape of a roof merging with a canopy. A palette of muted greens, soft neutrals and clean whites was chosen to reflect the natural environment, while typography and layout prioritize clarity and harmony. Branded elements like signage, key visuals and office materials were conceived to feel integrated with the development’s architecture and context.
The final delivery included visualizations of the houses, wayfinding signage and branded accessories. Every touchpoint from marketing materials to directional signs conveys coherence, calm and a promise that Brzegostan is a place where architecture and nature coexist in elegant balance.
