Client: ESACØUnit
Challenge: Visual identity for a new network of bicycle routes in Lower Silesia
ESACØUnit is a tactical clothing brand shaped by real-world challenges and field performance. The project aimed to create communication that feels authentic, direct and raw, reflecting the culture of tactical communities while appealing to a wider lifestyle audience.
I developed a complete visual system covering social media, campaigns and product drops. My role included art direction for photography, editing and graphic design, making sure every post and layout expressed tactical precision and raw energy.
To ensure consistency, I built a communication strategy that balances strict typography, military-inspired motifs and field aesthetics. The result is a coherent visual language that lets the product speak for itself while reinforcing the brand’s credibility and unique position.
