Client: UMWD
Challenge: The challenge was to capture Italian authenticity in a modern urban brand.
I explored the essence of Italian street culture and Neapolitan pizza heritage, aiming to balance authenticity with a fresh urban character. The lively atmosphere of Remo’s interiors and the spirit of its craft shaped the creative direction.
The identity is built around a playful Colosseum symbol paired with modern typography. A warm yet precise visual language connects Roman heritage with the contemporary Wrocław street scene, extending naturally into packaging, uniforms and signage.
The system was implemented across every customer touchpoint, from menus and packaging to environmental graphics and neon details. The result is a brand experience that feels authentic, approachable and distinctly Italian.
