Client: Strome
Challenge: The challenge was to create a brand that embodies calm and nature.
The project began with the idea of retreat and simplicity. Together with Maciej Bobrowski and Iga Sroczyk, I defined the brand’s essence as silence, nature and calm, inspired by the forests of Lower Silesia. This led to a visual language designed to soothe rather than shout.
The identity is rooted in flow, from contact with nature to the guest experience. The logo features the letter ø as a nod to Scandinavian heritage, while the palette of deep greens, natural textures and muted neutrals connects directly to the surroundings. Applications range from signage and printed matter to details like mugs and keychains, all blending into the cabin environment.
The website extends the same sense of space, designed to be responsive, intuitive and atmospheric. The booking flow is clear and interactions are shaped for comfort. Across digital and physical touchpoints, the brand communicates clarity, calm and immersion in what truly matters.
